In the world of online advertising, popunder ads have become a popular method for advertisers to capture the attention of users and generate traffic. While popups have often been associated with interruptions and frustrations, popunder ads work differently, providing a more subtle and less intrusive advertising experience. In this blog, we will explore what popunder ads are, how they work, their advantages, and some best practices for using them effectively. By the end of this article, you will have a solid understanding of popunder ads and why they might be a great option for your digital marketing strategy.

What Are Popunder Ads?

A popunder ad is a type of online advertisement that opens a new browser window behind the main browser window when a user visits a website. Unlike popups, which appear in the foreground and can be immediately noticed, popunder ads are less intrusive because they appear behind the active window. These ads remain visible once the user closes their main browser window or tab, ensuring that the advertisement gets more attention after the initial interaction has passed.

Popunder ads have become a popular choice among advertisers looking to generate leads and increase visibility without annoying users. They tend to be less disruptive than popups, which is why they are gaining traction in the digital advertising industry.

How Do Popunder Ads Work?

Popunder ads are triggered by user interaction with a webpage, such as clicking on a link or scrolling. Once triggered, a new browser window or tab opens behind the main window. While the user might not immediately see the popunder ad, it will remain open until the user decides to close the main browser window. In some cases, popunder ads can also be triggered when the user performs specific actions like hovering over certain elements on the page or interacting with content.

Unlike popups, which can often be blocked by browsers or browser extensions, popunder ads are generally harder to block. This gives advertisers a significant advantage in terms of visibility and user engagement. The nature of popunder ads ensures that they are less likely to be dismissed immediately, allowing the advertiser to retain the user's attention.

Advantages of Popunder Ads

Popunder ads offer several advantages for both advertisers and website owners. Some of the key benefits include:

1. Less Intrusive

Unlike popups, which can be highly disruptive and annoying, popunder ads offer a more discreet way to advertise. Since the ad opens in the background, users can continue browsing the website without immediate interruption. This makes the user experience smoother and more enjoyable.

2. Increased Visibility

Popunder ads are more likely to remain visible after the user closes the main browser window, ensuring that the advertisement is seen at some point during the user’s session. This increases the chances of users engaging with the ad at a later time, making it an effective method for advertisers to capture attention.

3. Better User Experience

As popunder ads are less intrusive and do not immediately take over the user’s screen, they contribute to a better user experience. They are especially useful for websites that prioritize delivering valuable content and want to avoid disrupting the user's journey with annoying popups.

4. Higher Conversion Rates

Popunder ads tend to have higher conversion rates than popups because they do not immediately pressure the user into taking action. Users are more likely to engage with a popunder ad once they have finished what they are doing on the site, leading to higher quality leads and better conversions.

5. Better for Mobile

Popunder ads also work well on mobile devices, where popups can be especially disruptive. Mobile browsers can open a new tab behind the active page, ensuring the user is not interrupted by the ad but still sees it once they close their main browser window. This makes popunder ads a versatile option for advertisers targeting mobile users.

Disadvantages of Popunder Ads

While popunder ads offer many advantages, there are also some drawbacks to consider.

1. Possible Detection by Ad Blockers

Some ad-blocking software can detect popunder ads and block them, especially if they are considered to be intrusive or deceptive. While popunder ads are harder to block than popups, it’s still a possibility that some users may never see the ads if they are using ad-blocking tools.

2. Potential for Abuse

Popunder ads have the potential to be abused by advertisers who use aggressive tactics. For instance, an ad that opens too frequently or without clear user consent can lead to negative experiences, which can harm the reputation of the website or the advertiser.

3. Less Immediate Engagement

Since popunder ads open in the background, they do not offer the same level of immediate engagement as popups. Users might ignore the ad altogether or may not see it until they finish their current browsing session.

Best Practices for Using Popunder Ads

To make the most out of popunder ads, it’s important to follow best practices that ensure a balance between effective advertising and a positive user experience. Here are some tips to get the best results with popunder ads:

1. Limit the Frequency

Don’t overwhelm users with popunder ads that appear too frequently. If a user is bombarded with multiple popunder ads on a single site visit, they may become frustrated and leave. Instead, set a limit on how often a popunder ad can appear to ensure it’s not too disruptive.

2. Ensure Relevance

The popunder ad should be relevant to the content the user is browsing. A highly targeted popunder ad is more likely to be engaged with, as it matches the user’s interests. Tailor your ads based on demographics, browsing behavior, or user preferences.

3. Use Clear and Attractive Call-to-Actions

Just like any other form of digital advertising, popunder ads should have a clear and compelling call to action (CTA). The CTA should be easy to understand and encourage the user to take action, whether it’s making a purchase or signing up for a newsletter.

4. Test and Optimize

To improve the performance of your popunder ads, it’s essential to continually test different designs, messaging, and targeting strategies. Regularly monitor the performance of your ads and make adjustments as needed to improve their effectiveness.

5. Avoid Deceptive Practices

It’s crucial to ensure that your popunder ads are not misleading or deceptive. Avoid practices like auto-opening ads or showing ads in a way that can trick users into clicking on them. Always prioritize transparency and user trust.

Conclusion

Popunder ads are a highly effective form of online advertising that can drive traffic and generate leads without being overly intrusive. By appearing behind the main browser window, popunder ads offer a more subtle approach to advertising while still providing high visibility. However, to be successful with popunder ads, it’s important to use them responsibly and optimize your campaigns based on user behavior and feedback.

Whether you’re an advertiser looking for a more effective way to capture attention or a website owner seeking to monetize your content, popunder ads can be an excellent addition to your digital marketing strategy. By following best practices and respecting the user experience, you can harness the power of popunder ads to achieve better results and higher conversion rates.