Businesses are now investing in mcommerce app development more than ever. Amazon, Capital One, Denny’s, Domino’s, Orbitz, Whole Foods are the popular brands that are making huge sales through the power of mobile commerce apps.
If you have a retail or eCommerce business and want to boost your business, it's time to switch to mobile commerce apps. This blog will give you the top 7 reasons why business needs a mobile commerce app.
1. Mobile Commerce is Growing Fast
We all are living in the eCommerce era which started in the 1990s when Amazon had started its first electronic-based business as a bookseller. And today, a new phase of online business is emerging in the form of mobile commerce. According to a report from Business Insider, retail mcommerce sales reached $359.32 billion in 2021. And it is expected that it would reach $728.28 billion accounting for 44.2 % of the share of total eCommerce sales in the USA.
This growth has pushed the demand for mobile wallets and contactless credit cards that allows consumers to do shopping on their mobile devices. Google Pay, Amazon Pay, WhatsApp Payment are examples of how brands are adopting the trend of mobile commerce apps.
2. Increased Usage of Mobile Apps
Modern consumers are lazy. They don't like to open their laptop or turn on their computer system for browsing websites. With smartphone in hand, they can easily and quickly search and purchase anything they want anytime and anywhere. At present, mobile apps are being used significantly. As per a Google survey, 41% of people prefer a mobile app for shopping, instead of using a desktop or laptop device.
Smartphone has become the next essential commodity in modern consumers’ life. People spend their maximum time using their smartphones and mobile apps. This consumer practice gives an easy and reliable opportunity for businesses to reach their prospective customers quickly and efficiently. Therefore, modern businesses are investing in mcommerce app development to leverage the advantage of increased usage of mobile apps.
3. Personalized User Experience
Consumers are humans. They expect businesses to treat them not as a number but as a person. Mobile commerce apps have the capability to offer personalized user experience. Top m commerce app development company uses AI ML for predictive analytics to recommend product choices when a customer browses the app. For example, if a user is looking to purchase shoes for men, with the help of AI-based predictive analytics, the app recommends personalized product suggestions to users based on their past behavior and preferences.
4. Fast and Safe Transaction
Mobile apps are highly faster than a conventional website. With mcommerce apps, retail and eCommerce businesses can provide their customers with a fast and safe way of making payments. Many eCommerce companies use advanced technologies like Blockchain in the mcommerce development to build a highly secure mobile wallet for their online business.
5. Better Customer Support
How good your customer support defines how much you care for your customers. When it comes to building a loyal or long-term customer relationship, you need to solve their problems whenever they need to. With mcommerce apps, your customers can easily contact your customer support team via chat, text message, or call. They don't have to search your website on Google and then hunt for customer support numbers.
6. Useful Data Analytics
Mobile apps are the best to collect user information. Especially in eCommerce and retail where businesses need real-time data to understand exactly what customers want, mobile commerce apps can help them by providing them with useful data analytics. Professional mCommerce app development company uses AI-based plugins that help mobile commerce understand consumer behavior accurately.
7. Better Retention Rate
Traditional eCommerce websites usually struggle to hold users' attention. Customers only come back when they need to purchase something. And eCommerce store owners have no other options but to wait. But it doesn't happen in the case of mobile commerce apps.
With a mcommerce application, you can send push notifications to your customers regarding any upcoming exciting offers and product launches in advance. You can send them personalized offers on special occasions such as Birthday. In this way, mobile commerce app can help you retain customers for a long time and build a loyal relationship too.
The Bottom Line
As consumers are using mobile apps for online shopping, it is widening a new scope for businesses to quickly and effectively reach their potential customers. With a high-performing mobile commerce app, your retail and eCommerce business can get a boost and increase revenue. But creating a mcommerce app that really improves your business growth requires an intelligent solution.
If you are running an eCommerce store or retail store, MobileCoderz can help you enhance your business growth through modern Mobile app development company. We have qualified Android and iOS developers who can build a high-class mobile commerce application for your online business.
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