Johnson samples AR try-ons for colored contact lenses

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Johnson samples AR try-ons for colored contact lenses

Johnson Johnson is pioneering the use of AR technology to provide virtual try-ons of colored contacts to mobile consumers in China. The virtual sampling can help shoppers visualize how they'll look with different eye colors as part of a full makeover that includes other cosmetics.To get more news about Green Contacts, you can visit official website.

Virtual demonstrations of products are considered one of the best applications for AR technology, and the coronavirus pandemic has supported that growth as brands and retailers seek to connect with shoppers who may be unwilling to visit stores. Johnson Johnson's sales of contact lenses and other vision products last year rose 2.7% to $3.39 billion, with $2.09 billion of that coming from international markets, per its annual report.
By including the virtual try-on in the mini programs for Acuvue on WeChat and Taobao, Johnson Johnson can reach a broad audience of people who use the platforms for a variety of mobile-based services. More than 400 million people use mini programs on WeChat, parent company Tencent reports, while Taobao is the most popular social commerce platform in China, per Alibaba. The number of merchants that use its Taobao Live platform to livestream video shopping content surged 88% in Q1 from a year earlier, according to Alibaba.To get more news about Purple Contacts, you can visit official website.

Johnson Johnson's virtual try-ons for Acuvue comes two months after Perfect released software tools to help brands showcase products on WeChat. Perfect in May introduced a software development kit (SDK) for mini programs, along with several other technologies aimed at makers of cosmetics. Johnson Johnson's adoption of Perfect's AR tech shows that virtual try-ons aren't limited to cosmetics and hair color brands.If you’ve ever considered wearing colored contacts to change up your look, have at it. But know this: You’re not fooling anyone. No matter how “realistic” they might appear at first glance, there’s always something just a little... off.To get more news about Red Contacts, you can visit official website.

This is especially true for celebrities — thanks to the invention of the Internet, there exists an easily accessible backlog of photos that document your eye color from one public appearance to another, thereby ruining any chance you might have of convincing anyone that your special, rare bright green eyes are the real deal, Ivanka. The truth hurts.

But that doesn’t stop some stars from throwing eye-color caution to the wind and experimenting with their irises the way they would their hair. And it makes a BIG difference, as you can see in the before-and-after comparisons, ahead.

They say the eyes are the window to the soul, so consider a set of colored contacts a kind of window treatment. The only difference is that window treatments definitely won’t make you go blind without a prescription.