Social marketing is a strategic approach that uses commercial marketing techniques to promote positive behaviors and societal change. Unlike traditional marketing, which focuses on selling products, social marketing aims to influence attitudes and behaviors for the public good, addressing issues like health, safety, and environmental sustainability. Campaigns leverage social media, advertising, and community outreach to connect with target audiences, making messages relatable and actionable. By understanding what motivates people, social marketing drives awareness, encourages participation, and fosters long-term change, making it a powerful tool for creating a positive impact on communities and society at large.