We've taken a look at who's breaking new ground in style and sound, as well as who's exploring new genres, to come up with our list of those to watch:

Elaine (South Africa)
Elaine quickly claimed her place as one of the golden voices of RB on the continent.

In this era when many singers resort to automatic tuning, the 21-year-old remains true to her real voice.

She signed to the American label Columbia Records last August, which should see her building on solid foundations.

Elaine captured fans with her authenticity and her 2019 song called You're the One. This saw her become one of South Africa's most listened to artists.

Her debut EP Elements was a powerful introduction showcasing her hypnotic voice, filled with memorable lyrics about love and relationships on trap-soul and RB.

Fik Fameica (Uganda)
Image copyright Xzent Montage
Fik Fameica, also known as Fresh Boy, is currently one of East Africa's most interesting rappers.

The rapper made his first appearance on the music scene in late 2017 with the single Kutama.

The 24-year-old is stepping away from traditional Ugandan traditional music and experimenting with his sound which has been influenced by reggae.

Fik Fameica breaks down divisions and connects with many young people through his music and has already signed collaborations with well-known artists from all over Africa including Patoranking, Vanessa Mdee and Joeboy.

Gaz Mawete (Democratic Republic of the Congo)
Gaz Mawete entered the scene in 2018 with Olingi Nini, an easy, warm and melodic tune, and he established himself in the world of French music.

The Congolese dancer, who rose to prominence at home after participating in talent contests, has collaborated with music royalty, including Fally Ipupa, who appeared on C'est Raté. Mawete was also featured on Dadju's album Poison or Antidote.

Mawete has a launch pad for 2021 after being nominated last year in the Best African Act category at last year's MTV Europe Music Awards.

Kabza De Small (South Africa)
Kabza De Small has made a strong impression since he started releasing music in 2016.

The DJ and record producer is labeled King of Amapiano, a genre that originated in South Africa. His signature is melodic, energetic, welcoming and contagious music.

Kabza De Small has become the champion of a sound that crosses other African countries and is increasingly accepted around the world.

His influence can be heard in tracks recorded across the continent and this was recognized when he was nominated in MTV Europe's Best African Act category last year.

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KiDi (Ghana)
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One of a new generation of Ghanaian artists, KiDi had a defining moment when her recording Sugar won Album of the Year at the 2020 Ghana Music Awards.

The singer's young Afrobeats and Highlife sound makes his music accessible to people beyond Ghana's borders.

In 2020, KiDi's song Say Cheese, from his Blue EP, gained international musical fame after American singer Teddy Riley collaborated with him on the remix.

The 27-year-old has also collaborated with other West African artists, including Davido and Mr. Eazi.

Omah Lay (Nigeria)
Omah Lay caught our attention following the release of his song Bad Influence.

With her enchanting voice and well-defined sound over a combination of afrobeats, afrofusion and soul, the burgeoning artist has positioned herself as someone to watch.

He is also at the head of the bunch of new artists of the Nigeria school and has worked with American singer and rapper 6lack.

Omah Lay had a worrying few days last year after being detained in Uganda for allegedly violating coronavirus regulations, but a huge social media campaign for his release has testified to his growing popularity.

Sha Sha (Zimbabwe)
Sha Sha is a gifted singer with a soulful sound, which she debuted on her 2019 EP Blossom.

The moving voice of the singer of Zimbabwean origin is heard on the sounds of Amapiano, for which she chooses and it sets her apart.

Sha Sha was listed as one of the 10 Most Listened Female Artists on Spotify in South Africa in 2020, while her single Tender Love with DJ Maphorisa and Kabza De Small was listed as one of the most listened to songs. .

Last year, she also won Best New International Act at the BET Awards.

Soraia Ramos (Cape Verde)
image copyright Klasszik
With her soft voice, Soraia Ramos explores themes of love and relationships with lyrics in Portuguese and sometimes Creole.

She gave the kizomba a refreshing twist, sometimes infusing it with elements of hip-hop and RB.

The Cape Verdean singer is currently making waves with her single O Nosso Amor released jointly with Calema as well as the remix of her single Bai with Lisandro.

On YouTube, his music videos for the original version of Bai and the remix have over 15 million views.

Tems (Nigeria)
Gaining attention with the release of her single Try Me in 2019, Tems is a growing Nigerian singer-songwriter.

Renowned for her powerful voice, her music is layered on an infectious sound accented with elements of soul, hip-hop and RB.

There is a certain freedom that comes with his lyrics emphasizing that the artist is in control.

With the release of his EP For Broken Ears, Tems is building a fan base that extends beyond Nigeria and the mainland.

Zuchu (Tanzania)
image copyright WCB Wasafi

As an upcoming artist, Zuchu's growth has been phenomenal.

The singer performs in Swahili and English and enjoys experimenting with the Tanzanian genre Bongo Flava. Last year, the singer released her debut EP I Am Zuchu and she also signed with Diamond Platnumz's WCB Wasafi label.

According to the BoomPlay streaming app, his EP was the most played album in Tanzania in 2020, and his music videos have garnered millions of views on You Tube.

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